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Quiz: 4.01 Postest

Question 3 / 20

Information on the back of a product label, such as money - back guarantee information, is intended to _______ the customer

Question 4 / 20

A characteristic of effective promotion is that it should be _______ to the intended audience?

Question 5 / 20

One of the purposes of promotion is to _______ consumers about the existence of a company or a product

Question 6 / 20

Promotional messages should _______ the company's other promotional messages

Question 7 / 20

Which of the following is a way that promotion benefits society and the economy?

Question 8 / 20

Promotions that educate customers are especially important for _______ products

Question 9 / 20

Which of the following factors is most important for marketers to consider when planning promotion?

Question 10 / 20

When a company uses promotion so customers will percieve it in a certain way, it is strengthening its?

Question 11 / 20

Question 12 / 20

A business's promotion can present facts in a creative way, but it must remain?

Question 13 / 20

The end result of promotion is that information about goods, services, images, or ideas will be?

Question 14 / 20

Question 15 / 20

Question 16 / 20

Promotions that convince customers to buy often use incentives such as?

Question 17 / 20

Question 18 / 20

A promotion is considered to be successful if prospective customers are _______ to buy the product

Question 19 / 20

Promotions that convince customers to buy are especially important for _______ products

Question 20 / 20

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