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Question 1 / 20
A longe range benefit that a business may deprive from promoting its company image is?
Question 2 / 20
Businesses recieve positive feedback about the effectiveness of their promotional messages when consumers?
Question 3 / 20
Question 4 / 20
A characteristic of effective promotion is that it should be _______ to the intended audience?
Question 5 / 20
Question 6 / 20
Promotional messages should _______ the company's other promotional messages
Question 7 / 20
Which of the following is a way that promotion benefits society and the economy?
Question 8 / 20
Promotions that educate customers are especially important for _______ products
Question 9 / 20
Which of the following factors is most important for marketers to consider when planning promotion?
Question 10 / 20
When a company uses promotion so customers will percieve it in a certain way, it is strengthening its?
Question 11 / 20
The way that business benefits directly from promotion is through?
Question 12 / 20
A business's promotion can present facts in a creative way, but it must remain?
Question 13 / 20
The end result of promotion is that information about goods, services, images, or ideas will be?
Question 14 / 20
The way in which the promotional message is communicated should be?
Question 15 / 20
Special interest groups often use promotion to?
Question 16 / 20
Promotions that convince customers to buy often use incentives such as?
Question 17 / 20
To be effective. promotional messages need to be?
Question 18 / 20
Question 19 / 20
Promotions that convince customers to buy are especially important for _______ products
Question 20 / 20
Promotion benefits customers by making them
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